We all know Facebook is a photo-sharing social media platform that has evolved itself to become a powerful tool for marketing brands and businesses. With about 91% B2B and 96% B2C companies on Facebook, it is an integral part of marketing and advertising products and services.
In 2004, people have become more comfortable with this platform and trusted it. People engage, like, comment, and share content on Facebook vigorously. Getting high engagement and interaction is easier said than done. With its billion users, people constantly find unique and innovative ways to woo users.
To get an edge in this cut-throat competition, marketers use a robust strategy. Brands have started embedding Facebook feed on their websites. In this blog, we will discuss the three best, easiest, and most used methods of embedding Facebook on the website. Let’s dig in.
Methods to Embed Facebook Feed On the Website
- Use Facebook self-embed method
Facebook has a self-embed option that allows you to embed Facebook feed on the website. This method is extremely trustable as it is Facebook’s in-built feature. The only limitation of this method is that you cannot customize or moderate the content. You do not get any detailed insights about how the user’s behaving in the post.
Most importantly, you do not have the option to embed multiple posts in one go. You are required to embed one post at a time manually which is a time-consuming process and you wish to embed single posts on your header, sidebar, footer, etc. this method is easy and highly beneficial.
- Use social media aggregators
Social media aggregator platforms like Taggbox are platforms that aggregate and collect feeds from more than 20 social media and other online platforms. They curate them in a unified presentation and allow the brand, an easy process of embedding them on the website.
You can customize the widget using various features. Responsive and fast-loading themes are available, you can change the card style, edit the theme settings, change the background, add a CTA button, on-site visual upload feature, banner, etc. You can also go beyond the in-built settings with the intention to customize CSS feature.
These platforms also offer you with moderation panel that can help you pin the best post on top to highlight them, get UGC rights from original content creators to repurpose UGC ethically, and eliminate any irrelevant content from the widget.
With its robust analytics panel, you get quality insights about the overall widget’s performance on the website and how your audience is interacting with it. You can make necessary changes and offer the perfect widget to your audience and boost engagement.
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- Use WordPress plugin
WordPress is a website-building platform that is to say the most popular amongst website owners. They offer a variety of plugins that help in embedding various social media feeds like Facebook on the website. WordPress has a directory where all the plugins are provided, you can check the most installed plugin and download the plugin of your choice.
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Steps to embed Facebook feed on the website
- Use Facebook self-embed method
- Login to your Facebook account, and navigate to the required post.
- In the menu, choose “Embed” and copy the code.
- Paste this code into your website backend to make the post live on the website.
- In the end, you need to click “Publish”.
- Use social media aggregators
- Log in or sign up to your aggregator account, choose Facebook as your source platform and choose the preferred connection type. Type in your credentials and connect your Facebook account.
- In the end, you need to click on “Create feed”, and you will be redirected to the editor panel even more you can Customize, moderate, and further personalize your widget.
- In the next step, choose your CMS platform and adjust the dimensions of the widget. Copy the embed code generated.
- Paste this embed code into your website backend and make the widget functional.
- Use WordPress plugin
- Visit the WordPress directory and install the required plugin all things considers you can upload the files to your web server.
- Click “Activate” to make it functional.
- Visit the Facebook feed tab in your WordPress and connect your Facebook account.
- Choose the required business page, and copy the shortcode.
- Paste this shortcode into the <body> section of your website backend, it can be either a new or an existing WordPress page.
Your choice now!
This blog guides you through the process of embedding your Facebook feed on the website with 3 easy and simple methods. You can analyze your requirements and choose the best method to achieve your objectives.
