With one billion dynamic customers every month from all over the world, TikTok has become one of the most popular social media platforms. While this massive customer base is enough for brands to take the stage, there’s also a possibility that TikTok customers are spending $110 million a month, making it the top-grossing non-gaming app.
Assuming this convinces you to hire TikTok for your business, this post will help you keep track of your bankroll on stage. Read on to find out how to get started with TikTok for Business.
Who should use TikTok?
Right now, you might be hesitant to use TikTok for your business with the excuse “isn’t it just for Gen-Z?” Although Internship has a large group of younger customers, the app is very popular with young adults and middle-aged customers.
According to Statista data, 25% of TikTok customers are between 10 and 19 years old. Meanwhile, people in the 20-29 age group make up 22.4% of the stadium’s customer base. Additionally, people between the ages of 30 and 39 makeup 21.7% of TikTok’s total audience.
Also, you can see how 20.3% of customers are somewhere in the 40-49 age range. Those over 50 account for 11% of the excess. Assuming your assumptions about the stage segments have put you off using TikTok, these numbers suggest the crowd on stage is far more diverse than you might think.
Plus, the stage isn’t just for recommendations (although the course is certainly famous). TikTok also sees plenty of informative and educational content from the same brand and power. That’s why you also see the brands that were able to win on stage.
Who would have thought that confirmed contractual relationships (all equally) could track their positioning on TikTok? By partnering with the powerful like @deafimmy, ACCA is able to break through generalizations and reach out to younger audiences.
So if you think TikTok isn’t the right platform for you based on your industry, think again. Examine what your competitors are doing and see if there are any imaginative ways to leverage this move for your business.
2 On the way to transition from TikTok to business
Assuming you are convinced that TikTok is the best decision for your business, now is a good time to learn how to use it. Here are the steps to using TikTok for business.
Step 1: Create your TikTok business record
The first step, of course, is to create a business account. To do this, download the app and register with your phone number or email address. If you’ve recorded virtual conversations that represent your business, you can also use them to join TikTok.
On your “Me” page, click the “…” button at the top and select “View Recordings”. Select the “Edit Company Records” option, choose the class that best fits your industry, and that’s it. You currently have a TikTok Business account which allows you to get people’s attention and post content about your business.
Step 2: Improve your profile
Unless you’re going crazy to take on TikTok for business, having no records is enough. After organizing your notes, you have the option to change your profile. This is an important step considering your profile serves as the computerized retail face of your business. So you need to improve it to really target your image.
This means updating your profile, profile photo and URL. Here are some step-by-step TikTok for Business guides to help you get it right:
Choose a photo that perfectly represents your image
Your profile photo should not only look perfect, but also reflect your image to the outside world. Make sure all of your social media posts have reasonable and predictable visuals. This includes using a similar logo or possible color that will help people make an instant connection between your TikTok profile and your picture.
Summarize your image in a short biography
With TikTok, you only have 80 characters to create a quick outline of your image. To make the most of this space, keep it short and straight without losing the embodiment of your image. You can enter your own slogan or phrase. Or you could add a brief biography that fits the character of your image.
Pay attention to your URL
TikTok allows you to save an interactive URL for your profile. So you have to be very careful with the interface you add. Depending on your goals, you can link to your landing page, landing page, blog post, or even an app download page. However, make sure the URL is correct so that it can be seen as an important element to encourage people to tap your link. It should also be clean so as not to confuse people.
For example, Florence by Plants embeds a link to its Like Shop page so viewers can quickly find (and buy) items from their TikTok feed. The URL clearly displays the brand name so it looks trustworthy.
