Did you know that almost 94% of clients agree that a single bad review is enough for them to avoid a business? This report by Review Trackers Survey exposes a rather hard truth; you cannot take your brand’s reputation management for granted.
As a hotel owner in Virginia, can you think of the last time you checked for reviews about your business? In the hullabaloo of everyday tasks, it’s possible to overlook this. But, believe it or not, this negligence can cost you more than you can imagine. Even a handful of negative reviews about your Virginia hotel can lead to a significant loss of revenue. This tells you why traveling and hotel marketing must pay attention to reputation management elements.
How hiring marketing professionals can help you protect your hotel’s credibility?
When your hotel’s reputation online is more or less perfect, you have to maintain that. If not, you have to find ways to restore the original image. For this, you need to sign up for reputation management services. These experts are well-versed in tips to protect your reputation online.
Online reputation is essentially how others perceive your brand, depending on the data they can access online. Whether it’s the reviews on Trip Advisor or comments on Facebook posts, these reflect your brand image. When a travel enthusiast wants to know about your hotel, he will first search for reviews on it online.
This is where hiring a marketing agency in Virginia can help. They will make sure your brand is reflected positively on paid media, earned media, social media, and your own blog and website. When you create a positive reputation for your hotel online, you are sure to get returns. It will improve your revenue significantly and convert your guests into brand advocates.
How does online reputation management work?
ORM (Online Reputation Management) indicates a group of measures that are undertaken to harness your hotel’s online reputation. This involves controlling how others perceive your brand, responding to comments that tarnish your brand, and building campaigns to promote visibility.
- When you find a leading “marketing agency near me” to take care of your hotel’s reputation, they will first start by protecting your business name. They will ensure your accounts on Twitter or Facebook are registered using the same title.
- They will be open to criticism, prompting those who are dissatisfied with your services to explain the reason for this. This approach helps to boost your credibility and increases trust. On your part, you get to know which areas of the services need to be upgraded and changed.
- Experts handling online reputation for you will be quick to respond on social media to make sure your customers get answers to their questions and concerns. A simple acknowledgment is enough to suggest that you are working on the issue. It helps to promote your brand image before prospective customers.
- Showing empathy towards guests is the key to preserving a positive reputation. ORM services know this and respond to client complaints in an amicable manner. They will refrain from getting into arguments with trollers and those posting negative comments.
In these ways, a good marketing company like Lead Marketing Strategies will provide you with experts to preserve your brand’s credibility in the best ways possible. They will also ensure that your website stays updated, your facilities are well represented through high-quality images, and customer queries are never ignored.